The Overall Objective is the modernization of enterprises associated with cultivation, production and promotion of diversified, sustainable, value added herb products and the enhancement of cross-border trade opportunities for local herb enterprises in Black Sea Basin countries participating in HEGO Project (Greece, Moldova, Georgia and Armenia). The long-term impact of the above described Project Overall Objective is the diversification of mainstream agricultural and connected activities, sustainable exploitation of local herbs by local people using ICT, the permanent establishment cross-border networking and trade schemes with thematic focus on herb products and brands, influencing the herb markets in these countries.Â
Overall Objective
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Expected results
The Outputs and Results will contribute to the Programme Expected Result under Priority 1.2 (Increased cross-border links for trade and modernisation in the agricultural and connected sectors in the Black Sea Basin) with the following ways:Â
- will directly result to the increase of training opportunities to farmers, improving farmers’ skills and competences and adoption of reducing wild herbs collection and raising quality, quantity, safety and environmental standards cultivation. In addition, information and knowledge provided by the training programme and e-learning platform will encourage farmers to invest in diversification of their mainstream agricultural activity and in herb products.Â
- will directly result to the improvement of visibility, market share and prices of herb products and enterprises connected with herb sector in cross-border trade markets.Â
- will contribute to the enhancement of the exporting profiles of sustainable herb products with marketing, branding, ICT, as well as capital investments strategies.Â
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Project objectives
PSO1: Modernization of herb enterprises
The modernization of herb enterprises will be approached by promoting best practices on collection methods for freely available herb plants, by promoting cultivation-based production model for herb plants.
The modernization of herb enterprises will be approached by promoting best practices on collection methods for freely available herb plants, by promoting cultivation-based production model for herb plants.
PSO2: Networking and establishing trade linkages
The enhancement of cross-border trade opportunities for herb enterprises will be approached by introducing new marketing strategies for herb products.
The enhancement of cross-border trade opportunities for herb enterprises will be approached by introducing new marketing strategies for herb products.
By introducing quality, safety and environmental standards in herb cultivations and by promoting the diversification of mainstream agricultural activity with the introduction of herbs. Impact factor may be farmers’ limited access to funding for putting diversification as direct priority.
By promoting systematic cross-border networking schemes among different actors in herb sector and by establishing cross-border trade linkages among them, with ICT tools for better access to herb markets in Black Sea Project countries. Impact factor may be language barriers for interested target groups’ members to join these promotion schemes.
Target groups
Main target group
The target groups of the project are:
-local, regional and national public authorities
-sectoral agencies (such as research companies)
-interest groups including NGOs
-education/training centers and schools
-SMEs
-business support organizations
-enterprises, excluding SME (herb collectors, growers etc.)
-higher education and research
-local, regional and national public authorities
-sectoral agencies (such as research companies)
-interest groups including NGOs
-education/training centers and schools
-SMEs
-business support organizations
-enterprises, excluding SME (herb collectors, growers etc.)
-higher education and research
Expected impact
-The change of the production model for herb products in all Project countries, which will lead to the positive effect.
-The modernization of enterprises associated with cultivation , production and promotion of diversified, sustainable, value added herb products.
-Establishing and promoting multi-lateral cross-border and international trade links for herb products produced in BSB countries.
-Diversification of mainstream agricultural and connected activities, sustainable exploitation of local herbs by local people using ICT, the permanent establishment cross-border networking and trade schemes with thematic focus on herb products and brands, influencing the herb markets in these countries.
-The modernization of enterprises associated with cultivation , production and promotion of diversified, sustainable, value added herb products.
-Establishing and promoting multi-lateral cross-border and international trade links for herb products produced in BSB countries.
-Diversification of mainstream agricultural and connected activities, sustainable exploitation of local herbs by local people using ICT, the permanent establishment cross-border networking and trade schemes with thematic focus on herb products and brands, influencing the herb markets in these countries.
Addressing common challenges
-Herbs sector related cross-country research survey
-Identifying gaps and problems in the herb sector
-Organizing information and educational courses for the stakeholders of the project
-Establishment of multilateral international trade links and networking in business between countries participating in the EU Sea Basin Project
-Introduction of Information and Communication Technologies (ICT)
-Establishment of an online herb trading platform where EU BSEC beneficiaries can register
-Identifying gaps and problems in the herb sector
-Organizing information and educational courses for the stakeholders of the project
-Establishment of multilateral international trade links and networking in business between countries participating in the EU Sea Basin Project
-Introduction of Information and Communication Technologies (ICT)
-Establishment of an online herb trading platform where EU BSEC beneficiaries can register
